We’re all pretty familiar with the saying, out with the old and in with the new! While Omnipresent Marketing may not be a new concept in general, it is to most real estate agents. The old age of marketing was always on a few platforms, at best. However, with the ‘new’ digital age, that’s just
Most real estate agents fall into two categories: those who utilize hard-core sales tactics and those who turn their nose up at the idea of selling altogether. The later often refer to themselves as advisers or consultants and refuse to identify as salespeople. The truth is, if you’re a real estate agent, you’re in the
We invited Tom Hayman and Greg Markov from the Real Estate Negotiation Institute to present to Paperless Agent Coaching Club Members on tactics for success in real estate negotiations. They shared several best practices for real estate professionals when approaching contract negotiations, including how to: Identify the three types of negotiators, so you can anticipate
You need to rethink your relationship with your real estate landing pages. As more and more consumers get their real estate information online, your first connection with potential clients is increasingly your landing pages. This goes for referrals as well. Today, people are used to gathering information on businesses, reading reviews and researching individuals online.
Real estate newsletters have been around for years, but advancements in technology and the growth of social media has changed the way top agents are staying in touch with their clients. If want to stay competitive in today’s market and maximize the impact of your newsletter, read on to find out how you can: Develop