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Make a Better Promise to Sellers with the Real Estate Digital Marketer (REDM™) Certification


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Looking for Your Competitive Advantage this Real Estate Selling Season? Good news… The Real Estate Digital Marketer (REDM™) Certification Course Opens Tomorrow   With real estate’s busiest season upon us, we have a question for you: What’s the one reason a home seller should hire you over another agent? Many agents hinge their advantage on

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Facebook for Real Estate, Local Markets, Online Marketing

Make the Most of Your Open House with Facebook: 3 Campaigns to Fill Your Event and Promote Your Brand


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How does Garry Wise, luxury broker and The Paperless Agent co-founder, set himself apart from other agents in his area? One of his “industry secrets”: by holding open houses. (Did you just groan when you read that?) “Seriously, who does open houses anymore, guys?” Garry does, for one; and it’s a strategy that has been

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Facebook for Real Estate, Marketing Campaigns, Online Marketing

Simple “Go-to Market” Activities Guaranteed to Attract More Buyers (and Make Sellers Happy!)


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Let’s face it, the internet has changed the way real estate industry and the way we MUST market and sell properties as real estate professionals. (At least it has for those of you who want to differentiate yourselves and stand out from the slew of agents working in your area.) Today’s homebuyers and sellers are savvy. Many

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Marketing Campaigns, Online Marketing

“Go-to Market Plan”: How to Make a Better Promise to Sellers and Win More Listings


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Are you looking for that “one thing” to set your agency apart from the others? Seeking a way to differentiate yourself? Want to position yourself as the agent to work with? Of course you do, and you’ve come to the right place. In this blog post we’ll look at how our go-to market plan—the strategy

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